When installing Void displays the goal is to make the design as fool proof and install ready as possible prior to start time. Visual Merchandising however, is generally 80% according to plan and 20% improvisation give or take. Our Birds in Flight Concept was no exception.
The Birds in flight installation was carefully designed to create a large sweeping motion throughout the void with varying heights of the birds meticulously estimated to create the desired impact. In order to achieve this each bird was strung and connected at varying heights to metal frames that when hung, would create a large s shape. The challenge came firstly, when the birds were attached in an area much shorter than the projected space and secondly, when we had to install around existing gondolas and signage mobiles which we installed weeks earlier. In the end the birds were slightly shorter than we'd originally intended so we hung the frames lower to create the desired effect. Getting around the existing suspension called for extra care and time but that's nothing new to our team.
After many hours with riggers, lifters and various staff we achieved a beautiful sweeping Birds in flight activation and we very pleased with the outcome.