Who We Are

Visual Empire is a Creative Design company offering inspired design solutions in Visual merchandising, set design, Christmas decorations and Promotional Events.

Through authentic, innovative and distinctive design we clearly and effectively deliver the core messages of a brand or product to its target audiences.

Founded in 1998 by Annie Bloom, Visual Empire’s refreshing approach to the art of visual communication has seen it grow to a company which now employs over thirty talented individuals who contribute to providing creative solutions to many of Australia’s leading businesses, including Star Casino, Westfield, Mirvac, Stockland, Lend Lease, QIC, GPT and more.

Our team works closely with clients in an open and collaborative communication process to realise a shared vision for each project.  This work ethic is applied from conception through to the execution and evaluation of the campaign.
  We believe in our ability to deliver a holistic and highest-level result in order to add value to your brand.

Visual Empire’s longstanding relationships with clients are testament to our commitment to providing the best quality service and product.  Coupled with our design strategy, imagination and experience, our tailored campaigns are dedicated to maintaining consistency with your brand identity and its values.

Design and Concepting
Visual Merchandising
Brand Activations & Events

Meet the team

Annie Bloom

As co-founder and Creative Director of Visual Empire, Annie plays a pivotal role in determining the strategic direction taken by the company and its clients.

Annie Bloom

Director & FOUNDER
Chris Bloom

As the CEO, Chris holds qualifications in both Business Management and Accounting and has been working with top 100 companies as a consultant and Director roles for 20 years.

Chris Bloom

Michael King

Michael is an accomplished Project Manager with a construction background specialising in stadium and large format display systems. He’s been an integral member of the VE team for over 9 years bringing extensive industry knowledge and experience.

Michael King

Rachel Wright

Rachel is a Sydney based designer specialising in Creative concept design, illustration, prop making and Interior design.  Rachel has a bachelors degree in Interior design and has previously worked in stage, interior and set design.

Rachel’s varying scope of experience has enabled her to match creative cutting edge concepts with spacial and aesthetic awareness.  Her aim is to provide top quality designs with a high level of excellence in presentation.

She loves creating art installations and concepts that haven’t been done before and is always striving to think outside the box in an effort to differentiate the client at hand from the competition.

Rachel Wright

Senior Designer